Senior Fitness Providers: You Can Excel in the Brain Fitness Movement

Friday, July 16th, 2010 by American Senior Fitness Association   View This Issue of Experience!

Below, SFA’s exclusive interview with NeoCORTA’s Dr. Thomas turns toward practical applications in the older adult health-fitness field.

SFA: How can senior fitness professionals use NeoCORTA’s service to assist their older adult fitness clients?

NeoCORTA: From a purely practical standpoint, integrating NeoCORTA’s brain fitness service into your existing operation is probably much easier that you’d imagine. The service was carefully designed to ensure that it creates no additional burdens or disruptions for your operation or staff. Since the service is entirely internet-based, your clients can complete the questionnaire from anywhere, at any time. You simply distribute coupon codes to your clients, and they complete the questionnaire on their own. NeoCORTA handles all of the burdens and distractions of report processing and user support.

Meanwhile, several fascinating studies have shown that physical fitness and brain fitness are closely linked.For example, a long-term study of 1,500 adults found that those who were obese in middle age were twice as likely to develop dementia in later life. Since surveys have also consistently shown that older adults fear memory loss more than heart disease, senior fitness professionals can attract, motivate, and retain more clients by integrating NeoCORTA’s brain fitness tools into their programs.

In addition, a recent AARP survey found that adults age 50-plus believe that health information is often too general or vague. Survey participants indicated that they are hungering for specific/detailed goal setting, individualized plans, and progress tracking. Clearly, NeoCORTA enables you to provide exactly what these 50-plus clients are seeking. But by doing so with a technology that eliminates the administrative burdens, you can devote your time and attention to client services instead of paperwork.

In summary, NeoCORTA’s approach is singularly powerful because it helps your clients understand the brain fitness benefits of physical activity. At the same time, it arms you to quickly and easily expand the scope of your services to include an important new component of the fitness movement. Adding brain fitness services will enable you to attract a whole new population of clients, increase participation and retention rates, and generate even greater impact in the lives of your clients. As a profession, it moves us one step closer to achieving the vision of true whole-person wellness.


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