Considering Your New Year’s Resolutions?

Monday, December 20th, 2010 by American Senior Fitness Association   View This Issue of Experience!

If you’re thinking of kicking off the new year by kicking the habit, be sure to pause over every magazine advertisement you see for smoking cessation products. Merely looking at such ads seems to make cigarette smokers more likely to try quitting and to succeed at it, according to a Pulse wire report. This is true even when persons seeing the ads don’t actually go out and purchase the anti-smoking gum, pill, or patch being advertised.

How and why does this work? Interviewed by the wire service, policy analysis professor Alan Mathios of Cornell University said that the marketing of smoking cessation products appears to have significant spill-over effects. It is believed to reinforce the anti-smoking message coming from public health officials and to strengthen the determination of quitters who keep seeing the magazine ads after they’ve stopped smoking.

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