Who’s Who in Senior Fitness

Friday, April 15th, 2011 by American Senior Fitness Association   View This Issue of Experience!

SFA author Jim Evans is a 43-year veteran of the health and fitness industry and internationally recognized consultant specializing in fitness for seniors. For seven years he was host of the popular radio talk show "Forever Young" on San Diego’s KCBQ 1170 AM focusing on issues of health, fitness, and quality of life for older adults. He is a member of the Visionary Board for the International Council on Active Aging (ICAA), focusing exclusively on the health and wellness of adults 50 years and older. Association members include people working within senior housing and retirement communities, recreation, academia, government agencies, and fitness and rehabilitation centers.

For nine years Jim served as chairman of the advisory board for the San Diego Retired & Senior Volunteer Program overseeing the fundraising and volunteer activities of more than 2,700 older adults at more than 250 worksites in San Diego (California) County.

Jim has been published in dozens of magazines and newspapers over the years including Successful Retirement, 55 & Fine, Good Age, Economic Community, Living Better, Men’s Exercise, Motor Home, Under the Sun, Senior Life San Diego, Club and Resort Business, Exercise for Men Only, Iron Man, and many, many more. His editorials have appeared in the San Diego Business Journal, San Francisco Chronicle, San Francisco Examiner, Des Moines Register, Minneapolis Star Tribune, and others. He is the author of "Senior Health & Fitness," a monthly column published in more than 750 markets across the country (since 1992) and is a popular and well-known speaker available for speaking engagements through World Class Speakers & Entertainers.

He was the owner and president of the Peninsula Athletic Club in San Diego, the largest health, fitness, and recreational complex in California – a 200,000 square foot facility on 546 acres serving more than 3,500 members and more than 250 schools and community groups. The facility hosted such historic events as the International BMW Dealers Convention and the San Diego Grand Prix and provided lodging and services for the 1999 Mexican Women’s soccer team during the World Cup and the 2000 U.S. Olympic Team. The club was sold in 2002 to Multi-Line Fitness International, an international chain of upscale health clubs in the U.S. and Canada. Jim currently works as vice president of sales and marketing for the SIM Corporation dba Bay Area Family Fitness in addition to his consulting and freelance writing.

A former world-class powerlifter and collegiate wrestler, Jim is a charter member of the ABCC Natural Bodybuilding Hall of Fame (1985) and was the sole inductee in the U.S. Natural Bodybuilding Hall of Fame in 2009. He was the founder of the North American Natural Bodybuilding Association (NANBA) — now NANBF — in 1984 and hosted the first World Natural Bodybuilding Federation (WNBF) pro natural competition — the Natural Universe – in 1990. He is an alumnus of The Ohio State University in Columbus where he majored in English and served as president of the Ohio State Weightlifting Club. He was a member of the varsity wrestling team at Ohio State on a full athletic grant-in-aid.

Jim and his wife Jacquie grew up in Des Moines, Iowa, and currently live in Dublin, California. They have four children and nine grandchildren.

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